Today consumers across the globe are leaning towards more sustainable and eco-friendly types of fabrics. For ethical and environmental reasons, the demand for faux fur has grown exponentially in recent years. Although this new version of luxury comprises only less than 0.1% of billions of garments globally, still the faux fur fabric has become a multi-million-dollar product. According to reports, the faux fur industry is expected to grow at a rate of over 19% by 2024. Faux fur will remain a popular trend due to its durability, versatility, and luxurious feel.
So, what exactly is faux fur? Often referred to as artificial fur or fake fur, faux fur is a pile of fabric resembling real animal fur. The fibers used to make faux fur are polyester, modacrylic, and acrylic. It is cut, shaped, and processed to match the appearance of real fur. Among the most popular types of faux fur are faux rabbit, faux fox, shearling, sheepskin, and sherpa. Chinchilla, sable, beaver, ermine, marten, lynx, and leopard are some examples of luxury faux fur fabrics.
Each fabric has a pile that comes in different lengths and textures. In the market, you can choose from long pile faux furs, medium pile faux furs, or short pile faux furs. Before making a purchase, read the benefits below to see why you should be choosing faux fur over real fur.
1. You'll be on-trend
Both designers and attendees showcased a lot of faux fur at New York Fashion Week last February. As a result, major retailers are now carrying the trend. You don't have to stick to pieces that look like real fur anymore as brightly colored and patterned faux fur pieces are in style right now.
2. It's easy to clean
Faux fur is typically made of synthetic fibers, such as acrylic or polyester, which can make it easier to care for than real fur. Spills, including tough stains like red wine and coffee, can be easily cleaned with spot cleaning. The majority of faux fur can be hand- or machine-washed on a very gentle cycle, as opposed to some versions that need to be dry-cleaned. Be sure to shake it well so the fibers don't become distorted, and hang it to dry - heat from the dryer could damage the fibers.
3. It can last a long time
After years of use, faux fur may still look better than the real one. Fur can fade or change color in as little as one year, especially if it's been dyed. Synthetic fibers can endure frequent wear and tear better than natural fibers if they are made correctly.
4. It's easy to store
Real fur should be professionally cleaned and stored. Otherwise, you may suffer damage from moths and fluctuating temperatures and humidity conditions. (There are even companies that store your furs in the warmer months.) However, faux fur, along with your coats and sweaters, can be stored in a cool, dry place all summer long.
5. You’ll spend less money
The cost of genuine fur products, such as flokati newborn props, is usually not within the reach of the average consumer. Unless you are willing to spend a significant amount of money, you’re unlikely to be able to invest in genuine animal fur props. By choosing faux fur, you will be able to buy at prices significantly below comparably-sized animal fur.
Major fashion designers and brands are incorporating faux fur into their collections. They demonstrate their commitment to sustainable fashion by upholding the fur-free policy. Faux fur is becoming more popular as consumers want realistic-looking alternatives. Below is a list of some of the major brands that have all taken a stand against using animal fur.
The Stella McCartney brand has never used real animal fur or leather since its launch in 2001. On its faux fur fabrics, the brand uses a "Fur-free-fur" label to demonstrate its conscious decision. In addition to sustainable faux fur and organic cotton, Stella McCartney uses other sustainable and recyclable materials.
The Calvin Klein brand was one of the earliest to adopt the fur-free policy, banning fur designs in 1994. The fashion brand is dedicated to animal welfare by using other cruelty-free materials.
In 2018, Michael Kors adopted a no fur policy for its collection (including Jimmy Choo). In order to create non-animal fur aesthetics, the brand uses technological processes.
The Giorgio Armani brand went fur-free in 2016. Giorgio Armani, an Italian fashion designer, explained that technological progress has made cruel practices on animals unnecessary. The brand is committed to taking on more sustainable practices.
Shrimps has become known for its inventive faux fur designs and patterns since its inception in 2013. The Shrimps utilizes technological processes to increase its sustainability.
House of Fluff
The materials used at House of Fluff are eco-friendly while maintaining a luxurious feel and appearance. The dyes they use are naturally derived from barks, flowers, and berries.
The Future of the Faux Fur Industry
Thousands of animals are snatched from their natural habitats and confined in small spaces in order to be used as "fabric makers." The understanding of nature and animals has changed drastically over the years. Animals are more than fabric factories, we understand that nature has its limits.
Consumer awareness is growing, and fashion brands are making decisions that are less harmful to animals and the environment. The lining of coats from brands like House of Fluff is made from natural materials like cotton jerseys. Stella McCartney, who is an advocate for fur-free policies, favors more ethical and sustainable methods of production.
Ecopel is making fur from recycled ocean plastic, while Vitro Labs is using bio-fabrication and cellular farming to create biological fibers. Future research will focus on developing new fibers and improving toward innovative and sustainable means of production. With 100% animal cruelty-free processes, durability and warmth, it is clear why faux fur remains an eco-friendly alternative in the fashion industry.
Hanggul is a leading fashion store that offers cruelty-free clothing at affordable prices from beautiful and luxurious faux fur shawls to dresses and more. The company offers luxury at an affordable price with an extensive range to choose from, with free shipping across India. Visit hanggul.com to book your luxurious piece today.